Showing posts with label internet marketing. Show all posts
Showing posts with label internet marketing. Show all posts

Friday, June 4, 2010

The Art of Niche Marketing

To begin with, if you follow Zeitgeist* you can see if there is anything that catches the eye. These are the keywords that are hot at the moment, if they excite, then add them to the list.

If they are particularly new, the analysis that follows may be invalid, so please use common sense. i.e. world trade center would have been cold before 9/11, then hot, then cooling over the following years and now it will be hot again because of the film. If in doubt, check the trends to see the movement over the years.

You do not want to be buying into a keyword that is taking a downward trend (unless you have some inside information). If you are still short of inspiration, try the thousands of websites that accept PayPal. Or Google Groups. In the search box, type in the name of a product you're interested in possibly selling. The search results will list the news groups discussing the product. Have a look if there is any RECENT buzz. Any groups or products that match?

Go to the Amazon. Click on the Top Sellers tab near the top of the page. The most popular items are featured there, organized by category, and updated hourly. Go to the E-Bay - In the search box, type in the name of a product you're interested in possibly selling. This gives an indication of the activity surrounding the item in question.

Click on the Sell tab at the top of the page. Then, click on the Seller Central link at the bottom of the Sell page. Scroll down the page and click on the What Is Hot link. Then Hot Items by Category eBay Pulse and eBay Marketplace Research are all worth a look. This is where you find out which categories and products are hot -- and where demand is outpacing supply! *Zeitgeist means the general intellectual, moral, and cultural climate of an era.

Once you have an idea of the target market then it is a simple matter to go to your favourite keyword research station. Punch in your potential keywords and look for the KEI. The KEI is simply a calculation between the number of web-sites competing for that term and the number of times that search term is used on a daily basis.

Ideally what you are looking for is a keyword with FEW competing sites and LOTS of visitors. This is what the KEI identifies. Assuming that the best KEI has a reasonable number of searches (count above 400 should do) and the KEI is over 10 then that is your one! If your KEI is over 100 then you may have hit gold! Write it down and start over. If it does not meet your benchmarks then try some other words from your list for that subject.

Repeat for your other six categories so you end up with at least 7 target words. What I do is usually come up with 2 or 3 options per category and score them KEI/count i.e. 15/585 so when we get to the next stage I know which ones are more valuable. Final tip: Avoid the word free in your keywords - too hard to make any money with that one.

Allen Jesson
http://www.internet-marketing-sense.com/
source by : Ennie

Monday, May 31, 2010

Win At Niche Marketing By Eliminating 'Analysis-Paralysis'

It's a confusing mess. Every day brings a new 'genius' method, 'killer' tactic, 'winning' system. But where to begin? That's the big question. An important question - but also one that's easy to answer. However, it is hard to act upon!

Don't follow EVERYTHING.

You read hundreds of books. Great. But knowledge without action to back it up is useless. And the kind of action you need to take can come from just 1 or 2 or 5 books. Do not buy new stuff until you can maximize the impact of existing material.

You have to get started, take action.

"But, where to begin?"

It sure is bewildering. Every 'guru' advises something different. You need to understand they are advocating what worked... for THEM. It may work for you - or it may not. The only way to find out is by trying it out.

You might have to go exploring in many different directions - before finding what works for you. That's why you'll hear many respected marketers talk about failing - and failing FAST.

Try stuff. See if it works. If it doesn't, give it up and move on. Keep trying until you find one which does work. Then explore it deeper, do more of it and build your business.

Here's a step by step blueprint which may help you get started with your niche marketing:

* Study some of the resources on niche marketing, get a feel for it

* Carry out keyword research or use your interests to decide upon a niche

* Research the niche market you choose and see what people in it are asking for, what problems they face, what pain they want removed from their lives

* See if you can create, outsource or buy resell rights to a product or service which will solve the biggest problems

* Market the solution. Start small, at low cost, as you assess the marketplace. Test different elements of your sales process and keep learning.

* Track your results every week, or better still, every day

* Tweak your marketing to see if it performs better - or worse

* Aim for a steady 2% improvement each week

Within 6 months, you'll definitely hit upon some parts of your marketing process which work. Then you can choose to learn more about those elements - buy ebooks, attend courses and seminars, ask experts, participate on forums. Become the expert - and use these same methods more effectively.

Before you know it, your niche marketing will become explosively profitable and your business will be a huge success.

Gowri Cumba
http://ezinemarketingcenter.com/
source by : Ennie
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Tuesday, May 25, 2010

Search Engine Relationships To Marketing

The landscape of search engines have went through
some drastic changes over the years. Not only with
technology, but also with various partnerships
between the many different search companies as well.

You might be running your search engine queries on
a particular search engine, although who is actually
supplying the results - it could be a different
company altogether.

Below, is a list of the search engines that feed your
precious keywords:

Yahoo
Yahoo provides the primary search results for Yahoo
search, Alta Vista, and AllTheWeb, and receives paid
listings from Yahoo Search Marketing (formerly known
as Overture).

Google
Google provides the primary search engine results
to Google AOL Search and also Netscape. Google also
supplies paid listings to Lycos, Ask, Netscape, AOL
Search, and HotBot. It also supplies secondary
results to HotBot and receives it's directory data
from DMOZ.

Lycos
Lycos receives the directory search results from
DMOZ, primary results from Ask, and paid listings
from Google Adwords.

Hotbot
Hotbot receives directory search results from DMOZ,
primary search results from Ask, and paid/secondary
results from Google Adwords.

Ask
Ask provides primary results to Ask, Hotbot, and
Lycos. It receives secondary search results from
Teoma and the directory results from DMOZ, with
paid listings from Google Adwords.

In relations to marketing, search engines can
provide anything you want to know. If someone is
looking for something, they normally refer to the
search engines. When they type it in, the highest
sites on the engines will show - which is normally
where the visitor will go.

By keeping good position on the search engines,
you'll be near the first for visitors who are looking
for a certain product. You can make a lot of money
with search engines as well, if you know what you
are doing.

source by : Ennie