Tuesday, October 28, 2008

Network Marketing: Selling the Dream ?

by: Fernando Rivadeneyra

Are you tired of struggling to make ends meet? Unexcited about driving in rush hour traffic? Burned out at work making your BOSS’S dream come true? You have a choice in life but most people choose to live in constant fear. They are scared to death of failure or success. They feel small. They don’t feel they are good enough or important enough to make a difference. There is a secret to success. All it takes is a dream.

When was the last time you dared to dream? Have your hopes and aspirations been squelched by life and no longer express your dreams to others? Are you no longer asked about our dreams because you are expected to have accomplished and attained them by now? For the vast majority of the population the dream has been replaced by a nightmare. We all continue to seek happiness, security, independence, and riches beyond compare. Many have managed to achieve these things in their life through network marketing.

Network marketing maybe the answer needed to revive your dream machine. However, not everyone is suited for network marketing. But if you have moderate people skills and are a big thinker, network marketing could be right for you. In this the first of four parts, you will find out what a prominent author says about network marketing and why he believes network marketing is the ideal vehicle to wealth and prosperity.

For someone exploring a network marketing opportunity for the first time, the book written by Robert Kiyosaki entitled, “The Business School for People Who Like Helping People” is a book to have. Robert Kiyosaki reviews several ways that one may become rich. However, the path offered by his Rich Dad may be the most realistic and also holds the greatest profit potential. Rich Dad's path to success is simple just build a business.

Robert Kiyosaki prefers network-marketing businesses because there exists very few barriers to entry. Some of the richest people in the world come from the business quadrant. There is a bad connotation of network marketing and it is because most people don’t understand the purpose of networking. The richest people in the world build networks. Everyone else looks for work.

Network marketing scares some people. It scares your bosses who want to continue to maintain control over you. It scares people in the investment business that hope you will never read any of Robert Kiyosaki's books and listen to their advice (while they participate in illegal investing techniques with your money). "In network marketing" Kiyosaki says, "they want you to get better. In the workplace, they don't want you to get better. It's a rat race."

The title of this book tells it all -- network marketing is not a "get rich quick" vehicle. Rather, it is a business school where the ultimate goal is personal growth. Robert Kiyosaki presents eleven "hidden values" of a network marketing business. This is the ideal tool to help you look beyond the hype, see the network marketing opportunity for what it really is, and set realistic expectations for your personal success. This book gives a solid, realistic foundation from which you can chart your course.

Robert Kiyosaki also says that network marketing is the perfect B-Business for some people but not everybody. It's all based on values. Some people are weak and need the security of a paycheck. Others, who want freedom and are willing to develop themselves, will find network marketing the Perfect B-Business for them.

Some sophisticated business people like to take cheap shots at network marketing and say it's not really a business. But how would a MBA know what a real business is when all they are is an employee---the E Quadrant. Network marketing puts you on the B-Quadrant only without investing hundreds of thousands of dollars, having to buy or rent a building, or pay employees. In real estate you use leverage in the form of other peoples money. In network marketing, you use leverage in the form of other people’s contacts, other people’s energy.

There are tax benefits to owning your own network marketing business. As an employee you are paying the absolute maximum in taxes. This is money you can be using to improve your lifestyle, invest in your network marketing company, in real estate or set aside for retirement. And of course, this is the information age. Never has it been easier to reach more people via network marketing than it is right now. (Please contact your tax consultant for specific deductions)

The future is looking very bright for network marketing. Why? There are already several economic trends in place that will drive more and more people to participate in network marketing in the very near future. For one, people are looking for alternatives to the job market. Many people are tired of the long commute, 9-5 routine and the myth of "job security." They want freedom and network marketing can give that to them.

People are tired of being pushed around by unappreciative employers. Tired of being dedicated to the company hoping for a long tenure only to be downsized. People are also tired of the schemes and scams by brokers, brokerages and mutual fund companies. The average individual does not have or does not want to risk the large capital required for a conventional business.

A dream is not a job. A job can be very tiring and not very rewarding. For some it is working in corporate America for 29 years and on the day you only have 30 days left to retire you are laid off. For others it is working at two fast food restaurants for 80 hours a week and earning minimum wage. Your story may be different but if you have a job you are not working for your dream. You are working to create the dream of your employer become a reality not yours.

Network marketing may very well be the last great opportunity to achieve the American Dream. As Robert points out in his book, networking isn't for everyone, but it is a great way to create a passive walk away income that will give you freedoms and options in other investments. That's probably the number one point he makes. You don't need to become a networking guru, but, you can create a secondary income of $1000, $3000, or even $10,000 a month and use that to live your dreams.

Yes the future does look very bright for network marketing. No doubt network marketing is the wave of the future. Networking is a brilliant idea. In network marketing the average guy without much money can keep their day jobs and start their network marketing business part time. No major capital investment and unlimited income opportunity without risk. You’re in business for yourself, but not by yourself.

Network Marketing Online Saves Time

by: Lana Hampton

Network marketing online is a great way to do business from home, at your own time and pace. Moreover, the vast resources of the Internet are at your fingertips. You no longer have to start out locally, building gradually over several years to a significant market presence. Most successful network marketing online companies have spurts of meteoric growth.

The core job of a company and its distributors is to motivate, educate, and support their consumers and downline. The Internet allows distributors to accomplish their responsibilities on a level never before imagined. Technology, by allowing distributors to accomplish more in less time and to communicate more effectively to more people, is essential to new network marketing companies. In other words, network marketing online is the new age business!!

If you are like most people, you have always wanted to chuck the day job that keeps you chained to your desk, earn a large income, lead the life you always wanted, work conveniently from home, and give time to your family and kids. Right? Well then, network marketing online is the perfect thing for you.

It's indeed possible, as all those websites screaming out in large headlines will tell you, to get seriously rich in a short span of time, doing network marketing online. But please remember that you need to put in loads of hard work and devotion. There is, as always, no free lunch. There is one company that signed up over a million distributors in less than three years! Such rapid growth creates enormous challenges for the company, true, but it also creates enormous opportunities. This is what you need to keep in mind when considering network marketing online.

Now that a distributor no longer has to devote so much of his or her time to a single sale, the money a company spends on paying its distributors has gradually shifted from sales commissions to downline commissions. That is what makes it possible for you to earn more in a shorter span of time.

If you would like to earn a comfortable income from your home office, working only a few hours a day, then network marketing online can be your roadmap to success. More and more companies are offering products and services that the average person uses. All you have to do is build a global network of results-oriented partners and sit back and relax.

In network marketing online, the work you do today reaps rich rewards for years to come. However, you need to be careful in choosing the particular network marketing online program that you sign up for.

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Network Marketing on Auto-Pilot

by: Al Walker

Are you frustrated with your network marketing business?
Imagine for a moment that you worked in the hi-tech world and you knew everything about the internet, you knew all about computers and internet-marketing and you walked away from that to join a Network Marketing Company? Then you think to yourself, wait a second…what if we could marry that hi-tech with the hi-touch of Network Marketing and I'd never have to do any of those things that I used to do in the hi-tech world. I don't want to go to meetings anymore. I don't want to wear a tie. I don't want to hear an alarm clock. I want to sit at home in my shorts and t-shirt on my time, on my dime and do it the way I want to do it and that's online.

Imagine that you had never gone to a single hotel meeting or given a face to face presentation. Yet you'd built a team in 13 different countries and became the number one sponsor for the last 2 years running in an organization of over 100,000 people in all of the United States.

It's called Technology Empowered Network Marketing and last month I had the privilege of hearing the man who did this speak to a select group of captivated marketers. They had come from all over the world to hear how he'd built a million dollar business completely online, with online tools, the internet and the telephone.

The following is a unique and revealing interview with him about Internetwork-marketing. His name and company are not mentioned here because it's not important. These techniques can be adapted by anyone, for any online product.

Me: Thanks for meeting with me today. Do you mind if I record this?

Him: Not at all

Me: You talked about sorting. You called it separating the serious from the curious. Can you elaborate on that?

Him: Spending the right amount of time with the right people and the least amount as possible with the people that aren't serious is very important. You have to go through a ton of rubble to find an ounce of gold. So why not let your system do all of this sorting for you so you have more time to spend on more important things?

When your system does the sorting 80% of the work is already done for you. A powerful system will welcome the visitor, find out what they are looking for and take them through the basics of having a homebased business. It will also educate them about the industry, invite them to an online webcast presentation and show the visitor how to make money as fast as possible. My system actually notifies me when each of these important steps has been completed.

The right system can enroll a new business partner, train and introduce them to a system they can use themselves.

Me: So they get to see how well it works even before they join you?

Him: Exactly. People join systems. They look for systems they can see themselves doing. Systems that will bring them success and make them money.

Me: In your talk you mentioned how important it is to find the right company and the right team. How did you know you had the RIGHT TEAM?

Him: Well, before I left my job in Corporate America I was tired and very burned out. It wasn't just the work, it was the stressful lifestyle as well. I did my due diligence and found a publicly traded company that made sense and was a good fit for me. I then called the company and asked for their best rep in my area.

After getting all the information online in a timely manner, I contacted the representative from the number on his site and asked him what the next step to get started was. He asked me if I'd like to go to a presentation with more details about the business and I said: "Sure where do we have to meet?" He answered, How about right at your desk? It takes about 45 minutes.
I was still thinking that he was going to come over to my house when he said: "No, you can watch it on a "live" web-cast right on your computer. What's better for you 6pm or tomorrow at noon?"

He clarified that he did everything online and that I could do the same. This made a lot of sense to me and was my introduction to the best way I have found to build a Network Marketing business.

Now, the only time I actually meet my business partners is at the company's annual convention. They come up to shake my hand only because they recognize my voice from our occasional telephone conversations.

Me: That's incredible! You're shaking hands on the Internet.

Him: Yep! In 5 weeks I made my money back. In 4 months I went full-time and in less than 9 months I was up to six figures. After that I streamlined my system, shared it with my team and made them all wealthy as well!

Me: Would you still have been interested if he'd done things the traditional way, like taking you to a hotel meeting?

Him: Maybe, but I don't think so. There's nothing wrong with traditional Network Marketing, it just isn't for me. I have some stereotype hang-ups like most people. I don't like to talk face to face, I'm shy and I hate getting dressed up. Believe me, there's a lot of people like me out there.

I never have to approach my friends and family and I don't have to dress, walk or talk any certain way. Working online removes all the nonsense. Like, gender, race, age, weight, dress. It also eliminates the driving, meetings, hard work and getting ready…is my tie on straight? (laughing)

Me: Most companies out there already have internet tools like websites, flash presentations and voicemail. Can you tell us more about your system? Why does it work so well?

Him: Well, I figured out a system that puts hundreds of fresh business-builders into my business each year and it's simple so that anyone can learn it. It's a 4 step process:

1. Attend an online Webcast
2. Get Started
3. Train
4. Invite others to the Webcast

Then we track from the backend to see where people are in the system.
They usually contact us. It's that simple.

Me: People actually call you to get started?

Him: All the time but understand that not everyone wants to get involved and that's fine. Somebody has to wash the cars and work at McDonald's (laughing) There's never a wrong prospect-Just the wrong time for a prospect.

Me: Anything else?

Him: Something we have built into our system is what we call a third-party presence. Our system recommends it's owner as a lifestyle coach. This recommendation is made by a well-known success expert so the visitor can feel confident and assured that all the information will be presented honestly and in full.

When a well-known author or businessperson is presented as your partner and shares some highly-educational and motivating advice BEFORE introducing you to the new visitor. Everything gets off on the right track from the beginning.

If we take the focus off ourselves, people can listen clearly (without hype) to what's being said and make an educated decision for themselves. Your system should definitely help this happen.

Me: Where do you think people are going wrong with their network marketing online?

Well here's a few things to keep in mind:

1. Don't send people to your company's all-in-one website. It's like going to the new Spielberg movie and knowing that there are 20 scenes going to be shown and you can pick which order to see them in. Would the movie make any sense to you? I doubt it. That's what's happening out there.

2. Beware of companies that just want to sell you leads. There's nothing more frustrating than calling people who were hoping to win an X-box.

3. Don't inundate people with 17 emails in one week and 27 different websites. Present your company in a simple way with internet media.

4. Don't use the same approach and information for everyone. Find out what the person is looking for. Is it: Time Freedom, Wealth, Health, Fire their Boss? Once you know you can get them the information that pertains to their personal concern. Someone that wants to quit their job right away is not going to be interested in a new skincare line.

5. Use a courtesy call technique when you call someone. When the car service center gives a courtesy call to remind you that it's time to have your oil changed, you don't take offence do you? In fact, you're probably glad to hear from them. They're just doing you a favor and being helpful. That's how your return phone calls should be made.

6. Lead with the business and not the products. The fastest way to the big money is to find more people like yourself that want to do the business. Stop chasing the ambulance and concentrate on the Brinks truck.

Me: You were the Number One Sponsor of your company out of 100,000 associates in North America. How's does that feel?

Him: It feels great! This online system allows me to travel with my family whenever I want. Last month I took my family to Hawaii and while the kids were having a nap I just jumped on my laptop and saw that a fellow had been through our system and wanted me to call him. I stood out on the balcony overlooking the beach and when he answered I said this was just a courtesy call to get back with him. My autoresponder had shown me that he had been reviewing my information. How do you like our system, I asked him. Do you think that's something you could do? He answered yes but the best part is when I told him where I am (laughing) and that I'm looking at a beautiful beach with my wife and kids napping at 2 o'clock on a Wednesday afternoon. There's nothing better than living the lifestyle and showing others that it is possible. It's very rewarding!

Me: What about attrition and people quitting?

Him: There's always going to be people who don't follow through but our company did a study on my internet team and our attrition was very, very low. In fact, we retained over 87% of all our new people which astounded everyone. People like this system because this system likes people.

Me: Thanks so much sharing this amazing information with us. Any last words of wisdom?

Him: Marketing is defined as "creating an interest and then filling it." The secret to putting a Network Marketing business on autopilot is to actually use the technology curve to show your new visitor how easy things are done online.

Your next step? To take what you've just learned and put your new business on auto-pilot right away!

Network Marketing Is Definitely A Relationship Business

by: Kirk Bannerman

Heavily branded websites like amazon.com are household names and
carry an implied trust with visitors. However, the vast majority
of websites are not well known and are found and visited as a
result of search engine searches. In these instances, the
visitor is probably arriving at the website for the first time
and human nature often dictates fear or suspicion of the unknown.

If someone is shopping around for the best price for a particular
item, say a Cuisinart food processor, they would probably go to a
site such as Ask Jeeves (at ask.com using the Smart Search for
Products feature) and quickly obtain a list of sources and prices
for the desired item. The "yes/no" purchase decision has already
been made and it is simply a question of who to buy it from.

In the case of network marketing, it is of critical importance to
build a sense of trust with your team members. Network marketing
is very definitely a relationship business and each relationship
typically starts out with two complete strangers sitting at their
respective keyboards.

The team building aspect of network marketing is of vital
importance to the success of each individual member and to the
team as a whole. Two key elements of team building are trust and
confidence and these factors play a very large role, particularly
for new team members.

As a team leader, you need to be knowledgeable about the business
(products, services, or whatever) and straightforward with
answers to questions about the business as well as providing
timely and thorough support to your team members. These actions
will cement the relationship and build trust and confidence among
your team members.

Network marketing has many aspects, but promotion, persistence,
and patience are three key elements which are critical to
achieving successful results.

PROMOTION is the lifeblood of network marketing. Whether you
are using online methods or offline methods, or a combination of
both, you must constantly strive to get your offering in front of
a targeted audience.

There are thousands of published sources that deal with specific
methods of network marketing (both online and offline), but the
key point to be made here is that you must have an active
promotion campaign designed to bring in a steady stream of new
prospective downline members.

PERSISTENCE is a key element in network marketing success.
You've gotta "just keep on keepin' on", even though frustation
levels can be quite high at times.

After you have been at it a while, and have a downline large
enough to provide reasonably accurate statistics, you will
probably find that about 95% of your downline members are dormant
and do nothing at all. Its easy to get down in the dumps or take
it personally when you encounter so many "do nothing" people.

Therefore, it is really important work with and actively support
the 5% or so that are serious about participating. And clearly,
an active and effective promotion campaign will continue to
bring in increasing numbers of potential participants so that
while 5% is small on a percentage basis, it can still be a
sizeable amount from a pure numbers standpoint.

PATIENCE is vital. You can expect that it will take about a year
before the awsome power of geometric growth kicks in.
A classic illustration of geometric growth is the frequently used
penny-a-day example.

If you save one penny on the first day, and double it every
successive day, (day two you have 2 pennies and day three you have
4 pennies, and so on) how much will you have at the end of
30 days? The answer, to the astonishment of many, is $5,368,708!
Amazing, but true.

Its a sad statistic that most network marketers fail and it is
often traceable to the fact that they did not exhibit enough
persistence and patience to continue constantly promoting their
business for the year or so that is required for success.

Network marketers that stick with it for a year or more often end
up becoming the proverbial "heavy hitters".

In closing, I would like to encourage you to increase your chances
of becoming a successful network marketer by always keeping a
clear focus on "the three P's" of Promotion, Persistence, and
Patience.

Saturday, October 4, 2008

Network Marketing Internet Business Basics

by: Lana Hampton

A network marketing Internet business is what millions of ordinary people are making extraordinary money from. You can too, but only if you put your mind to it. Come to think of it, a network marketing Internet business is no different from any other online business. The fundamentals are the same. What changes are the parameters. So what’s keeping you from running your own successful network marketing Internet business? Nothing! Just find a legit core opportunity and get going.

Going by definitions, a network marketing Internet business program, also known as "network" or "matrix" marketing, is a way of selling goods or services online through distributors. These programs typically promise that if you sign up as a distributor, you will receive commissions “ for both your sales of the program’s goods or services and those of other people you recruit to join the distributors. Network marketing Internet business programs usually promise to pay commissions through two or more levels of recruits, known as the distributor's "downline."

Technology is rapidly changing the corporate world today, and network marketing businesses are no exception. Many network marketing Internet business companies make use of their web presence to enhance and accelerate the growth potential of their distributors.

Overwhelmed by the details of your new network marketing Internet business? Still struggling with them? Today there are so many companies, so many products, so much information and so many opportunities, it’s easy to get lost in the maze. Don’t panic. Just take them step by step.

The first, and most important thing, is picking the right company with the right product and the right system that suits your personal style, interest and skills. Take the time to understand and manage your sales tools, marketing systems and compensation plans. The next step is getting ready for all the hard work and sheer perseverence. Accept that you are not going to get rich overnight. No one does. Growing your network marketing Internet business knowledge and earning that subsequent success is a lifelong process.

Choose a product that you feel good about, and select one or two methods from your sales training manual. Utilize the power of the Internet. You can build distributor networks on a national or even a global level right from your home computer. Now isn't that quite something?

Make it a point to keep the plan as simple as possible but no simpler. In other words, don't be unprepared, but don't also do too much. Just keep on working consistently and stay committed to your goal. Take it one step at a time and you'll get there.

Network Marketing for Easy Money!

by: Craig Ritsema

Ok, I know what you’re thinking, another marketing guru selling a way to make quick money. Well, sorry, that’s not the kind of easy money I’m referring to.

Network Marketing has been around for a while. Most of us know someone who has a friend or relative who became involved in off-line network marketing. We listened to their sales pitch with our mind already set on how we were going to say no and the best way to get out of the meeting as quickly and painlessly as possible.

Through out the sales pitch we thought to ourselves, what would drive someone to put this much effort into selling these products? Why would they spend all this time promoting their product to their friends and relatives? Would we ever be able to meet them again and look them in the face wondering if they were going to start into their sales pitch?

All in all, this kind of network marketing seemed rather painful to someone from the outside. Not only was it time consuming, but you needed to be a person with the ability to sell. Most people involved this way did not start out as professional sales people, but they knew they would need to learn these skills in order to succeed.

What our friends understood about network marketing is that the first customers are the hardest. Once these customers started recruiting their own customers things started getting easier. Over time, their income would grow faster. They were sold on the product they were selling and definitely the concept of network marketing. They were persistent and determined not to quit!

I could not help but think – could they really be on to something? It seemed impossible, but what if it worked? Our friends did eventually become successful. But I believe it was only because they were determined to make it work. Giving up was not an option for them.

Times have changed and off-line network marketing has turned into on-line network marketing. The concept remains the same:

- Sell someone else’s products and make a commission on each product.

- Sell the opportunity to others so they do the same, while making a commission on their sales as well.

The second sale is what makes network marketing most rewarding and leads to “RESIDUAL INCOME”. This kind of income keeps coming without you yourself having to do the work.

Today, online network marketing has greatly simplified selling other companies’ products. Not only do they generally do the selling for you, but THE WORLD IS NOW YOUR PROSPECT!

To become a network marketer all you need is a computer, internet connection and a good product with opportunity that can be sold. POINT AND CLICK IS THE METHOD OF SALES TODAY! Good companies offering affiliate programs for network marketing also provide many ways to learn the ropes and how to sell their products. Anyone can learn how to do it!

If online marketing is so easy, why isn’t everyone doing it? It takes time and persistence. This is the hardest part. Our friends understood this and they were determined to succeed and persevere.

Is online network marketing easy? Yes. Does online network marketing take time and effort? Absolutely. Persistence and determination are the key skills needed for today’s environment. The actual work is easy.
Do you want to make money? Are you determined and willing to persevere? Then set your mind on success and grab your network marketing gold!

Friday, October 3, 2008

Network Marketing Success Secret - Own The Product

by: Sanjay Johari

Did I hear you say that these are not your products? These
are somebody else's?
Well, well, they say that there is a thin line dividing
success and failure.
And they also say that it's all in the mindset.

I strongly believe in these statements. Together they mean
that a subtle change in the thinking pattern can transform
failure into success.

Affiliate marketing or MLM network marketing has provided
earning opportunity to scores of people. By all indications
this form of market promotion is here to stay for a long
time.

When an affiliate tries to sell a product for some one else,
why would or why should people believe him? What will
project him as a person whom people can trust?

Many of the affiliate programs give their affiliates web pages with affiliate links. These can be pages for sales, memberships, or simply for information. An affiliate can display these pages by various means. He remains in the background and hopes that these pre-made web pages will attract people to take a desirable action.

While this approach works in many cases, much better options are available in MLM network marketing or affiliate
marketing.

What I am discussing further is for those who have decided to stay in network or affiliate marketing business for longer term and who wish to make a difference by their own efforts.

How can an affiliate influence decisions of his prospective customers? By coming out of the background and offering his opinions, reviews or recommendations. He has various means of reaching out to the interested people – articles, own website, press release, advertisements, mailing to opt-in list - to name just a few.

When the affiliate offers his views or recommendations to others and expects them to act on his call-to-action, it is imperative that he really knows about the product or service he is trying to promote. Just knowing about the product is not sufficient, he should be able to present his case with conviction, feeling and passion.

This is where “owning” the product comes in. If the affiliate doesn’t like the product, he shouldn’t be selling it in the first place. However, if he has decided to promote and sell the product, he needs to know the product so well that he develops a feeling for it. He can consider buying and using the product himself so that he can narrate his first-hand experience. In any case he should try to sell only those products which he truly approves. It should be as if he “owns” the product with all its merits and demerits and is prepared to vouch for its credibility.

He should project his views with true feelings and compassion as a result of his owning the product or accepting the product as his own. If he is less than sincere in his approach, it will somehow show thru and people will most likely not listen to him. True conviction can come only when he truly associates himself with what he is trying to sell.

Even when he puts his heart and soul in his presentation, not many people will believe him in first instance. He will need to develop means (such as a mailing list) to communicate with interested people repeatedly, gradually building his case and persuading them to buy. All thru this process the sincerity and conviction of the affiliate should be clearly visible.

This process has additional fallout which in my opinion is more important. The affiliate builds up his image as someone who is an expert in his field and can be trusted. This image will ensure his income in future. His credibility will be his most important asset.

He will be able to build relationship with his long term customers. This is a gradual process, may take time but creates a solid foundation for future business.
And it all started with his “owning” and endorsing the product in the first place. This is the real foundation for a successful MLM network marketing business.

Misery Loves Company - A Marketing Disease

by: Jim Hoffman

Network marketing or MLM are widely viewed as scams and pyramid
schemes. While for many so called oportunities this is true. Don't
be too quick to judge true valuable programs that can put money
in your pocket and even make your financial dreams come true.

Many of your freinds and relatives will tell you that these programs don't work and you are wasting your time and money.
But why wouldn't they - You are excited about the program you are promoting and talk about it all the time. To a point they are jealous. Misery Loves Company.

People will always knock you down for trying to better yourself.
They want you to stay with them, working everyday 9-5.
The possibility of you succeeding frightens them.
But they worry with good reason. Many MLM or Network marketing programs are indeed scams.

The important things to look for in a network marketing company are;
Is there an actual product or service being offered?
You want a company that offers a tangible product, something real.
If the company offers a service,is it a service that people want or need?

How long has the company been in business?

Look for staying power. A company that has been around awhile is more than just a MLM program. It is a true business you can
grab onto.

Does the company offer training and guidance?

Most scams will only offer you ocassional email support and usually try and sell you on the backend.
Look for companies that offer both phone and email support.
You also want complete online support - audios, videos, downloads and anything else that will help you succeed.

You want to stay away from companies that are vague in what they are selling and seem more interested in getting you to the sign up page. Or companies that just are going to "teach you to market"
without any real product or support system.

Also, companies that have a system that is too hard for you to understand. How will you succeed if you can't sell it yourself?

The bottom line is. Don't be to quick to ignore valuable marketing systems. Investigate, ask questions and then go for it. Many people are actually online making full time salaries with these programs.
The trick is to find the one that you enjoy and believe in.

Once you do, you will triumph. I will end this article with a final question.
If Network Marketing didn't work, why would so many people being doing it successfully?