Niche Marketing And Monetizing Traffic

Establishing your own internet marketing E-commerce niche marketing site is not like what it used to be. There are thousands of competition that are all too willing to get a bigger share of the pie. Every scheme and method you can find to augment your sales would be very beneficial and a key part to this is found in niche marketing.

We have got to admit to ourselves, most of us are in this internet marketing game for the money and a key component to internet marketing is ensuring your product or service follows disciplined niche marketing principles. We are not going in this to waste our time and effort just for the fun of it. Many websites would not wait until hell freezes over just to see their profits. While there are some who takes things lightly there are always those who would rather see profit any given day and that means website traffic.

It is common knowledge that without website traffic we have no internet marketing business. Like any business, without any customers you don't get sales. Website traffic represents all the people that gets a chance to see what you have to offer. The more people who see your products the more people there will be to buy them.

Nobody ever puts up an internet marketing E-commerce site that doesn't expect profit. As in any business there is a startup capital costs that needs to be regained. With consistent website traffic, we at least have a fighting chance to achieve that probability. Monetizing your website traffic and the skillful use of niche marketing will optimize your chances of making the best out of it.

Making Money out of your website traffic:
The best and most proven method of making a profit out of your traffic is using advertising in the appropriate marketing niche. The internet generates hundreds of thousands upon hundred of thousands of website traffic everyday. Most of the users are searching for something. While some are just looking for information there is also a good percentage that are internet marketing people looking for something that they need to buy in a particular marketing niche, this is why niche marketing is so critical with your internet marketing business.

The internet has proven to be a very reliable source in finding what was deemed to be a very unsearchable product because all product fall into a particular marketing niche. The internet has made the world a smaller place; you can advertise a product from the depths of Istanbul and still find a buyer from the center of Philadelphia providing you have website traffic.

Generating website traffic is not an easy task. You have to contend with a great number of sites to generate a good number of traffic flow. But if done successfully in the correct marketing niche this could open up a Pandora's Box of possibilities. One of the benefits is monetizing your website traffic flow and using niche marketing as part of your business strategy.

So, to get to the core of it with niche marketing the more traffic you generate the more likely you are considered as a desirable, desirable, in a sense that a good traffic flowing site is easily convertible to profit. Basically traffic equals profit. Advertising is the name of the game; with the good advertising scheme you can use your traffic flow to your advantage.

When you have good traffic you have a good number of potential customers, customers that are willing to pour money into your coffers because you will have found them through using niche marketing in your strategy. Other than that these are also traffic that can be redirected to sponsored links that are willing to pay you for a sizeable portion of the traffic that you have generated.

This scheme is called "pay-per-click". With every click a visitor of your site makes on an advertised link you will be paid. The more traffic you generate and the more clicks that happens would spell to more profits. This is a great way to enhance your business as you make sure that the results of your niche marketing analysis is used in your advertising.

Affiliate Programs:
Another method of monetizing your website traffic whilst using niche marketing is to use affiliate programs. You can link up with other tried and tested sites and online companies and monetize your traffic by having a percentage of sales generated by traffic coming from your site.

The basic idea is, use niche marketing effectively in your internet marketing strategies and then traffic generated from your site will go to another site that can offer a product that you do not carry. Many programs can keep track and make records of transactions that was made possible because of site linkage.

When purchases are made by customers that was led by your site to their site you get a percentage of that sale. Affiliate programs would give you the benefit of monetizing your traffic without the actual need of carrying or promoting a certain product.

There are so many ways and methods to monetize your traffic, to do this effectively the use of niche marketing is critical. All it takes is a bit of hard work, using niche marketing and the desire to successfully launch a profit-earning website. The internet is a veritable source of information, many tips and guides are offered everywhere in how to monetize your traffic and make your site a good profit earner.

Stephen C Campbell
http://www.winningintheniche.comm/
source by : Ennie

Niche Marketing in the Hospitality Industry

Welcome to our glorious capitalist society, where every entrepreneur may stay busy at whatever industry they like for as long as they wish to be industrious. Just look at those busy wheels of the marketplace turn, will you! Beautiful to watch it all go round, but when you dive in, you'll notice that you have this little factor against which you must struggle to make your business succeed: competition.

Yes, it is kind of a kill-joy that so many of your customers have the option of taking their business somewhere else. Particularly in the hospitality field, where restaurants, bars, hotels, and casinos are so commonly found everywhere. You can compete directly, trying to outdo your competitors on either price or quality. But when that fails, a possible strategy to consider is going for a niche market.

Here, you specialize in one particular category, and profess to do that one thing well and do it exclusively. The Starbucks coffee franchise is an excellent example: They started out as a small chain of espresso shops in Seattle, Washington. That's it, that's all they're known for: coffee. Although their success has helped them branch out into tea and other drinks, as well as snacks and pastry. So now they're more of a chain of cafes mostly known for their coffee.

It is arguable that Starbucks would not have existed without the college/techie crowd. The chain became the "happening" place for college students and especially technology entrepreneurs, two groups who are known for their enthusiasm about coffee beverages. The decor and atmosphere of the earliest Starbucks stores reflects this very well: a hip, urban, sophisticated atmosphere, where you wouldn't at all be surprised to find a poet scribbling on a legal pad, a programmer or blogger tattering away on a laptop, an artist quietly sketching the crowd, and a couple of old intellectuals playing chess at a corner table, all the while with the alternative music on the speakers providing the subtext.

Bars are a prime candidate for niche specialization. We've all discovered the country/western themed bar, the disco club, the working-class "fern bar", the biker bar, the sailor bar, and the popular sports bar. Bars cater to a wide range of specialties, and there are establishments dedicated to singles, bars exclusively for the members of an alternative lifestyle to meet and mingle, or bars themed for the fans of a particular genre of music.

Bars, being for recreational purposes anyway, lend themselves easily to having a theme. You also see bars marketing to an age-based niche, such as establishments themed as "speakeasies" or catering to a jazz-loving crowd. Anything from a 1950's "sock hop" to a 1990's "yuppie safari" can be styled with a bar.

Restaurants are another frequent candidate for niche specialties. Virtually any ethnic variety of food is represented in a restaurant somewhere. But restaurants have many more options for finding their niche than just their national identity on the menu; and so we have truck-stop diners, wine-country bed-and-breakfast inns, swanky upper-crust establishments, sidewalk cafes, family-oriented pizza parlors, and specialties like bakeries and ice-cream shops.

It could be argued that pizza, by itself, is no longer identified with Italian food. The national "Chuck E. Cheese" chain demonstrates that very well. Founded by Atari founder Nolan Bushnell in San Jose California, they knew their target market was suburban families, and so they set up a restaurant not just selling pizza, but arcades, shows, and a wide variety of entertainment aimed mostly at small children. The chain remains today as one of the few reliably family-friendly establishments to offer a viable option for a night out for the whole household. The restaurant is suburban and Americanized; you will find very little references to Italy aside from the menu.

Even hotels and casinos get in on the niche marketing action. Here, the niche marketing is less important, since these establishments are too large to not be aimed at being for everyone. Casinos especially aim for a specific theme to style everything after. A cruise of the Las Vegas strip will reveal casinos themed after an ancient Roman emperor, a Western saloon, an Egyptian pyramid, the city of Paris, the city of Venice, and so on. Many casinos now target fun for the whole family as well, and include everything from movie theaters to full scale amusement parks with rides, live shows, and attractions.

Whatever niche you pick for your own business, you should be able to understand your target audience. Think of it as a system of points. You score one point for your Asian restaurant if your menu is authentic enough that a member of that country could eat there and not know the difference.

You score more points if the business is decorated with a theme of the country; for an Asian restaurant Foo dogs, Buddhas, and bamboo and water fountains are all popular touches. You score another point for your Asian theme if you offer chopsticks as an alternative utensil. And so on. Each point you can add to the score card represents one more way you can provide your niche market customer base with an authentic experience.

Josh Stone
http://www.bestbuyuniforms.com/
source by : Ennie

Get New Clients and Higher Rates With Niche Marketing

Have you ever asked yourself why some consultants seem to have it so easy? Why they are able to charge premium rates and still have prospects jumping at the chance to work with them.

One reason is, many highly paid consultants have established themselves as an expert in their niche. They are "the" consultant that everyone in their niche turns to for answers. They have established a brand in their niche that attracts new clients with much less effort.

On the reverse side, consultants who don't find a niche to fill will find developing new clients quite slow and much more difficult. They aren't know for anything or known by anybody, so they have to work much harder to sell themselves. They are constantly chasing after prospects hoping for work.

I met a coach not that long ago that called himself The Profitability Coach. I asked him what type of work he does and the answer I got back was rather vague. He told me he helps people who want greater profitability identify what is keeping them from being more profitable. Then he removes those barriers to profitability.

Now, that may sound good to him but to the rest of the world this is very confusing. From that description you can't tell what he does or who he works with. If I wanted to refer someone to him I wouldn't even know who would be a fit.

So, to find out more I asked him what types of customers he works with. And, he told me that he works with any small or medium sized business who wants greater profitability.

What this man just told me is he works with everyone and he does everything. Even if a prospect was sitting next to us listening to this conversation and they had a dying need for his help, they would not know that they were a good candidate for his services.

This is a sure road to failure. You must always identify which prospects you are speaking to and what need you are satisfying.

If a dentist goes into a book store searching for a book on business and he sees the title "How To Make Your Business More Profitable" and he sees another title right next to it "How To Make Your Dental Business More Profitable", which one do you think he wants to buy? The book about the dental industry of course, because it speaks directly to him and his unique situation.

Your business and your message should speak directly to the person that you want to attract. The should know that what you offer is specific to them and their problem or their desires.

Another reason to niche is that marketing to the general market is expensive and takes a lot of effort. To be successful in any kind of marketing you must be known by your market and they must know what you stand for.

In order to carve out your niche in your prospects mind you must be visibile to them and this visibility must be persistent. If you are visible and then go away people will never remember you or what you are about.

If you are going to get consistent visibility to a mass market, over an extended period of time you better have some money to spend and a lot of man hours to work your plan.

Establishing yourself in a niche, on the other hand, makes it much easier to reach your niche market. You know where they go, you know what they read, and you know who they talk to. This means it is much easier to create persistent visibility in your niche, and you can do it very cost effectively. If you're a small firm or a solo practitioner you probably don't have the deep pockets necessary to create the same persistent visibility in a bigger market.

Also, when you know your niche market you also know what your marketing message should be. You know what things are important to them, what challenges are at the front of their mind, and what pain they are motivated to alleviate, right now. From this knowledge you can develop a service offering and marketing message tailored directly to your niche.

This type of marketing will resonate with your market and make them jump off their seats to contact you. Not only is it easier to get them seeking you out for a solution, they are ready to pay more for one that is customized to fit their exact needs.

Niche marketing will also quickly build your credibility in the market, which is important in creating new clients at higher rates. They must believe that you not only understand them and their issues but that you know how to solve their unique problems.

A solid niche strategy and a niche marketing strategy will establish that credibility. In addition, it will raise your visibility at the same time. Your niche market will come to know you as the consultant with the answers to their problems. It will establish you as the go to consultant in your niche and you will find that prospects seek you out for work and are willing to pay higher rates.

Wayne Landt
http://www.profitableclient.com/
source by : Ennie

What Are The Major Benefits Of Niche Marketing?

Many newbies hear about the riches that are being made from websites in popular markets like insurance, poker and real estate, to name just a few, and decide to target these markets themselves. Unfortunately, however, the harsh reality is that however well-designed their website may be, the vast majority will never make any significant income from these markets, because they simply do not have the experience or the required knowledge to be able to compete with the big players in these popular markets.

The big money-earners in these markets, ie those people whose websites are at the top of the search engines for the most popular keywords, will inevitably have years of experience and will probably have thousands of links pointing to them to keep them at the top of the search engines, and because of their high profits will almost certainly have a large advertising budget as well. Therefore this is why I always recommend to people new to internet marketing that they should start off by targeting smaller markets and concentrate on dominating that smaller niche market first of all.

The major advantage of niche marketing is that in most cases your competition is significantly reduced, meaning it's a lot easier to start earning an income from that smaller niche market, and it's certainly easier to rank higher in the search engines.

It's important to note that in my experience most webmasters who run websites in these smaller niches will only have a basic grasp of SEO, and will almost certainly not be experts in this area. This even applies to the top ranked sites in these particular niches, so if you can take some time to read up on SEO and learn some of the techniques, you'll be surprised to see just how easy it is to get your website ranked highly in these smaller niches.

Let me demonstrate by showing you a real-life example. After spending a little bit of time on keyword research I've discovered a keyword phrase that, at the time of writing, gets 21,365 searches every month on Yahoo alone. The term is 'peach cobbler recipe', and after searching on Google and Yahoo, the two main search engines, it's clear that it would be fairly easy to rank highly for this term within just a few months, with good onpage search engine optimization, and a good link-building campaign.

The competing sites already at the top of the rankings, with the exception of the two top-ranked sites all have a low PR (page rank) of 3 or less, so this means that they don't have a large number of quality links pointing to their site. Therefore as it is fairly easy to obtain a PR of 4 or higher, just a basic grounding in SEO will enable you to outrank these sites and get on the first page of results. It's a fairly safe assumption to make that the webmasters of these current top-ranking sites, as I've mentioned before, are probably not experts in SEO.

In this example, you could monetize your website by selling related cookbooks as an affiliate, displaying ads, or you could simply offer a newsletter where people could receive recipes and offers from you, which would enable you to market to these people over and over again and earn profits this way.

The message that I want to get across is that there are literally hundreds, if not thousands, of untapped niches out there. It's just a case of going out there and finding them.

You will have far less competition in these smaller niches, and therefore you could easily become a leading player in numerous niches over time.

It's not all about SEO either. People are becoming more and more accustomed to buying information products online, and they are doing so in all kinds of niches. Therefore you could fill a niche by creating your own information product and marketing it to this niche. You could then offer a generous commission to affiliates to promote the program for you, and, if carried out successfully, this would allow you to make a very nice income from this niche without having to build a website and spend time optimizing it until it gets high search engine rankings. You can simply advertise it yourself, or better still allow your affiliates to advertise for you.

So to conclude, just go out there and fill those smaller niches. Some niches will already have attracted the likes of myself, and other experienced marketers, but the world is constantly evolving and new niches are appearing all the time, so there's no excuse for not finding your own profitable niche market.

James Woolley
http://www.jimsmarketing.com/
source by : Ennie

Make Money Online From Affiliate Niche Marketing

The most important thing you can do to make money with affiliate programs is to know your market. When you know what your market desires, you can find the right products to fulfill this desire. Success in affiliate marketing and closing sales online is being able to match up a need with the right product.

Finding a niche

So to make money online, all you need is a good niche market. There are still many of them left, but take the time to research this as it is where the money is. But how do you locate good niche markets? One idea is to try the Overture keyword tool to find out what people are looking for.

Anytime you find a market for something, run the keyword through Overture and see how much people are searching for it. Then go to the search engines and search the term to see the number of websites there are on that topic. Thats your supply. Try to find niches and topics that have a good demand but not too much supply. This will be your niche market.

Marketing to the niche

Next, find an affiliate program or network that sells a product that your niche market needs. Finding high paying affiliate programs can be tough as there are many programs to choose from and not all pay well. To make real money online, do not settle for anything less than 30% commission.

Once you have found your affiliate product, learn the product and how it is beneficial to your target or niche market. Then, try to build a website for your niche market so you have somewhere to send traffic and convert them into buyers of the product you promote. It is vital to have a custom landing page for the specialized web visitors because it will match their mindset and have what they are looking for. They are then more likely to read the full page and visit your affiliate programs sales page.

Niche content

Build the website with related content that would be interesting to the niche visitors. This will pre sell or warm up your visitors and make them want to click on your affiliate links and visit the product sales page. When you use interesting and informative website content to warm up your visitors before they clickthrough to the sales page, you make more sales and commissions.

You gave them the information they needed in an interesting way so they could see exactly how the product could help them in their lives. As a result, they desired the solution you are recommending on your website and they later decided to buy. Some affiliate programs install a small file or cookie onto the visitors computer so in case the visitor clicks through your link to the product site, but leaves, and buys later, you still get commission for the sale. This can also work for future orders months in the future.

Email marketing

Another thing you can do once you once you start building some web traffic is capture your visitors email address and build your subscriber list. You can do this by adding a sign up box on your website to join your newsletter list. You can build a newsletter (or series of emails) with the help of any of the popular email list management services. Add your subscription sign up form on your webpages so niche web visitors will see it.

Presell your visitors

The key to making money online is to find a niche market, learn what it is they desire, and match up products to sell to them. Providing good information on your website presells or warms them up the sales page, in which case they will be open to buy because they understand what the product does for them. The more you do this with new niche markets, the more income streams you create and the more your income will grow.

In essence, find the niche market, build a website around the theme or topic, attract the targeted traffic through getting links to your website and posting on forums or writing a blog, pre sell them before sending them to the product site, and sell them related products through your newsletter or autoresponder in the future.

By doing your homework and knowing your market, you will achieve a higher clickthrough rate to your affiliate product sales page and earn more commissions on the products your visitors buy.

George Andrews
http://www.getmoneyblog.com/
source by : Ennie

Niche Marketing Success

Niche marketing is a great way to make money online. The process is actually quite easy when you know how. If you are new to niche marketing, you may find a great deal of information that can seem overwhelming to you, but it does not have to be that way.

To begin with, the most important part of niche marketing is figuring out what niche you want to be a part of. Once you dominate one, you move on to another.

So let's begin with the first one. There are a couple of ways to accomplish this. No matter what method you use, you want to think of a list of preliminary keywords that you can research. Once you have a few, you can use the Yahoo Overture Keyword Suggestion Tool to help you figure out which related keywords are getting searched.

Then you want to find out what kind of competition you're going to have, which is as easy as going to any of the big three search engines (Google, Yahoo, and MSN) and typing in those keywords to see the number of results.

Last, you want to know whether or not people are making money in these niches by seeing what people are willing to pay for Pay-Per-Click ads. The more they're willing to pay, the more they're making.

Your niche marketing efforts won't pay off if you're in a poor niche, a saturated niche, or a niche with nothing to sell in (unless you want to create your own products, which is only a good idea once you have a feel for the marketing part).

If you want to know what niche marketers are willing to pay for PPC, you need to have a Google Adwords account. Create a campaign that you are not going to actually publish the ad for, but rather just use to see what you need to bid to get good placement. Then choose your keywords and look at the Google estimator. That will give you a pretty good idea of what you're looking at.

There is actually a software called Niche Inspector that will do all of this work for you. It's about a hundred bucks, and it will cut your research literally by hours.

Once you've got a niche that looks potentially profitable, you need to decide how you're going to make the most of it. Selling affiliate products is one of the best ways, but there are some others, as well. If your niche marketing business concentrates on affiliate products, you need to be sure you have an auto responder with follow up messages regarding the product at hand and a landing page to send your prospects to so that you can capture their email addresses and get back to them in the future. The list is where the money is, so be sure to get those names and emails. About seven to ten follow up messages should work to make the sales that are going to be made. Remember, niche marketing is just that- marketing.

If you don't want to sell affiliate products, another good way to generate income is through Adsense. Build a content website or blog (I recommend blogs) and put your Adsense code on it. You are able to have two sets of Adsense ads on any given page. Do you need content? Add an RSS feed to your site and go to forums to see what people in your niche want to read about. There is a resource called Super Blogging that will show you the best way to lay out your blog to maximize the potential to get ad clicks.

Of course, you can always put links to affiliate landing pages on blogs, as well, and when you go to those forums to find out what the readers want, you can send them to your blog. You can even start a newsletter and post an opt-in form on your blogs.

Whatever you want to do with your niche marketing business, you can do it. It really isn't that hard to make it happen; you just have to be willing to take action. I really suggest trying out the niche inspector software to help you out if you want to cut down on your niche marketing research time. But with any method that you choose, as long as you have a good niche without too much competition but a lot of money exchanging hands, you are sure to find niche marketing success.

Steve D'Agostino
http://therealgoodlife.com./
source by : Ennie

How to Find Hot Niches and Explode Your Profits

Chances are you've heard the phrase "find your niche" more than once. But what does it really mean? Niche Marketing generally refers to the development of a monetized website intended to have a specific appeal to sub-mainstream markets. Most niche marketing websites are usually monetized with a mixture of Google Adsense and affiliate products.

Niche marketing is often considered an ideal venture for new marketers. This is because there is generally less competition in highly specific niches, which usually translates to lower operating and advertising costs. Choosing the right niche can also enable a new marketer to establish themselves as an expert while gaining valuable experience in the world of Internet marketing.

A profitable niche must meet a few requirements. The stronger each aspect is, the more profitable the niche can be. It comes down to "supply and demand". First, it's important that there are a good number of people actively searching for the information that your niche will be providing (i.e. high demand). Second, you'll want to be sure that your niche does not have a lot of other websites targeting it (i.e. low supply). And finally, you'll need to make sure there is money in your market. This all involves research.

Looking for a niche market should begin with a brainstorming session about things that you have some experience with or an interest in. Keep in mind, enjoying the niche you choose is always a plus as it will help you maintain your focus when building your business. Checking out your ideas on websites such as "Yahoo Buzz", "AOL Hot Searches", and "eBay Pulse" will give you a jump start on finding out if there is a high demand for them.

Keyword research is the absolute best way to drill down your niche into smaller, more specific sub-topics. Using the free keyword search tool offered by Wordtracker will assist with this. It will provide you with an estimated daily search volume for a given word and offer you suggestions for other words related to it. For example, doing a search for a topic like "recipes" will allow you to discover what types of recipes are being searched for and approximately how many people per day are searching for them.

Doing a search on Google, Yahoo, and MSN for each of your newly drilled down keywords (in quotes) is the next step. The top of each page will tell you exactly how many results contain that keyword. Remember, we are looking for a niche with a good number of searches but not too much competition. Also, take note of the number of Adwords ads that appear during your Google word searches. It's important that you can confirm that advertisers are willing to pay for traffic for these words if you are planning on using Google Adsense on your new niche website.

Finally, you will need to find out if there are affiliate program available for your niche market. There are affiliate programs for almost everything these days, so the odds are in your favor. Checking affiliate networks such as Clickbank and Commission Junction are good places to begin. Simply doing a search for your keywords with the words "affiliate program" included will also give you a good idea of what's out there.

Once you have compiled all of your information you should have a good idea of possible niche markets and if they have the potential to be profitable for you. The final decision on which niche market to target can be based on the highest search count, the least competitors, the highest number of Adwords ads or a combination of all of these factors. Finding the perfect balance between search volume and competition is up to you. Once you find your niche, you can move onto building your website to capitalize on it as effectively as possible. Be prepared. Niche marketing often results in big profits and tremendous success!

Epiphany B
http://inspiredepiphany.com/
source by : Ennie

Using Niche Marketing to Find a Niche

Niche markets provide a product or service for a specific group of customers who have very specific needs. One of the biggest mistakes that new online business owners make is ignoring the concept of niche marketing and focusing on big markets that appear to be big moneymakers.

While this can be quite tempting, there is simply too much competition in the big markets. Those who are new to the online business world don't stand a chance of competing against companies who have already cornered the market.

With niche marketing, it is a different story. Entrepreneurs can significantly increase their chances of success by focusing on specific niche markets. You determine a need and develop products and services that will satisfy that need.

Niche marketing also provides you with an opportunity to market to a very specific audience. By targeting your audience, you can easily tailor advertising and promotional campaigns that are almost guaranteed to work.

By now, you're probably wondering how to go about finding niche markets. Fortunately, it's much easier than one would think. The key is to find a group large enough to produce a reasonable volume of business, but small enough to be looked over by your competition.

The following steps will teach you the ins and outs of finding a niche market.

Step One
The first step involves research and may take some time on your part. If you need to, break these research sessions up over a span of a few days. This will ensure that you have ample time to properly research potential niche markets.

To start, open two Internet windows. Set one at www.google.com and set the other at http://inventory.overture.com.

Step Two
To find niche marketing opportunities, start doing a few searches in these search engines. Try basic products that you may be interested in selling, such as digital cameras, computer software, or Siamese cat toys.

By entering products into these two search engines, you can find out the number of searches the products have per month and determine how much competition exists in the market. Google and similar search engines will tell you how many results pages are out there for a specific search term, allowing you to gauge the extent of your competition, and http://inventory.overture.com will help you determine what sort of customer base you have be telling you how many people entered a specific search term in a given month.

Step Three
Analyze your findings. The level of competition that can be found in the market determines the best niche markets to get into. Though some competition is good, too much competition is bad. Niche marketing only works if there is demand and a market for the product or service that is being sold.

Though opinion varies when it comes to the numbers, in general, a word that has between 10,000 and 2,000,000 searches per month is considered an opportunity for niche marketing. Let's see some examples:

Example 1
Digital Camera
The term yielded 1,312,659 searches and 239,000,000 results pages. This is a big market with plenty of competition.

Example 2
Computer Software
The term yielded 101,294 searches and 1,550,000,000 results pages. This is a big market with HUGE levels of competition.

Example 3
Siamese Cat
The term yielded 16,314 searches and 1,800,000 results pages. Niche marketing could work here! This has high search volume relative to competition.

Step Four
Choose your niche. Now that you have some niche markets to choose from, you can find the one that is the best fit for you. Afterwards, all that is left to do is enjoy your niche marketing experience.

Cliff Posey
http://webbusinesstoolsonline.com/
source by : Ennie

Profiting With Niche Marketing

Niche Marketing is the last great frontier for the small business entrepreneur. Out there in the ‘real’ world, small businesses don’t have a half fair chance of competing against the giant international corporations of the world. The Internet has evened the odds for small business. The Internet has created a real equal opportunity for those who are willing to use it.

There are several different ways to make use of niche marketing and succeed. All of the ways require getting a domain and a webhost, building web pages and adding content. Those are just the basic basics of Internet Marketing in any form.

Then there are the choices of how to go about building a successful niche marketing site that will provide you with a profit….hopefully a very large profit.

1. You can create an informational product. An informational product can be articles, reports, columns, audio or video, or other things. These can be sold as stand alone products or used for advertisement or promotional causes.

2. You can build a content rich web site that will be so interesting it will draw potential customers again and again.

3. You can publish newsletters and ezines that are so full of pertinent information that people will happily pay for subscriptions to them.

All of the above listed ways can be used to create a niche marketing website that has the capacity to make money.

Major things that all of these methods have in common are, the topic helps people solve a problem, makes them healthier or happier, or provides them with information that they want or need in some way and the content of the website, no matter the topic, is relevant, timely and interesting to the people who are reading it and the website is easily navigated.

Deciding on what product or service you will promote in a niche market should be based on a simple principle. There should be a demand for your product or service. You want to offer something that people actually need, something that will make their lives better, make them feel better physically, make them look better, or help them solve a problem.

Once you have chosen a product or service to market, researching to find the right niche for your product or service is the next most important part of beginning a niche marketing program. The things that you need to know are where they spend their time online, and what makes them tick from a personal and business point of view. There is niche marketing software out there that can help you learn these things about your potential niche market.

The next thing you need to learn as you research your online niche market is what you can reasonable charge for your product or service. The best and most effective was to do this is to visit sites that advertise products or services similar to what you have chosen to sell. It should be easy to see if they are giving away a service or selling the product at a price far lower than you would have to charge.

If you can determine that there are people out there who are willing to spend money to buy what you are selling and you can identify those people then you have a niche marketing product or service that can make money on the Internet. Sometimes it takes reframing your product or service to make it more attractive, better or just different than what others are selling it for. Research is the key to successful niche marketing.

Effendy Lie
www.effendylie.com
source by : Ennie

Niche Marketing and How Do I Make a Profit?

Niche Marketing is about finding a subject and drilling down within that subject to find the narrowest niche possible. That niche, however, must be a profitable one.

It is very tempting to look for a broader market in hopes of attracting more visitors to a website. Unfortunately, this has the opposite effect. Most of these visitors are not interested in what you have to offer. They are looking for something specific when they type a word or phrase into their browser.

So, how can you find these profitable niche markets?

First, you find the keywords that are looked for the most in your chosen broad topic. Then, you use Yahoo or Google keyword tools to find the best ones for your purpose.

Now, you need to go to a search engine like Google or Yahoo and look for your competition. Type in your keywords, one at a time, and find out how many websites are about the same topic as yours. You are looking for keywords where there are a high number of searches but fewer competing websites.

Look at your competitors' websites to see what they are doing. What kinds of information do they have and how are they presenting it? Take notes, but do not - I repeat - do NOT copy their site. The copywrite police will get you. Try to come up with a unique way to present that information. Also look at which affiliate programs they are promoting. They might also be profitable for you and your site.

It's time to make a decision. Are you going to sell a product or are you going to promote affiliate products? If you want your own product, it's time to create it - from scratch or by rewriting a PLR product.

Once you have found a profitable niche, you'll look for products that fit within that niche. It won't do you any good to put a gambling banner on a tennis information website.

You will need to register a domain name and get hosting for your new website. Then, you'll start creating your web pages. There's a lot of information on the Internet about website templates and how to edit them to suit your needs.

Be sure that you add the appropriate meta tags to each of your web pages as you create them. That means using your page (topic) keyword in the title, having a description that contains the keywords or keyword phrases, and the meta keywords themselves.

It's finally time to get your website on the Internet. And, the most difficult phase begins: promoting your site. Here are a few promotion tactics to get you started:

1. Write articles. This is still the best and most reliable way to get your name, and your website, noticed.

2. Create a blog and post content to it regularly. The search engines seem to love blogs and they get indexed quickly.

3. Start a newsletter and build your list. Your opt-in email list is the most important asset of your online business.

4. Visit forums in your niche topic. Register, complete your member profile with your site name and URL and start posting your questions and answer other members' questions. Don't advertise in your post or you will get banned.

There are many more promotion tactics but these will give you a good start.

Niche marketing can be very lucrative. But, you have to be persistent and focus on completing each task. The most important thing is to actually do something! You can plan all you like, but until you take action you won't see a profit.

Jude Wright
http://recipescript.com/
source by : Ennie

Have You Jumped On The Niche Marketing Train Yet?

I'll bet that you have been trying to make money online for some time and are still asking yourself "Why am I not making any money?" or "What am I doing wrong?". I can bet that you are probably trying to sell the latest make money online program or big Internet marketing software that will guarantee you overnight riches with your website. Have you checked your competition? The last time I searched for "Make Money Online" in Google there were over 150,000,000 results! I don't know about you but if I was going to try to make money online I would not want to compete with 150,000,000 people, especially if I have a small budget. Let's take a look at the world of niche marketing and how you can profit from it.

What Is A Niche Market?

A niche market is a more focused, targeted part of a big market sector. Usually niche markets provide a service or product that is not provided by the mainstream. These services or products are usually targeted to a smaller group of people. An example of a mainstream big market online would be "Dog Training". If you took this sector you can break this big niche down into smaller niches like a specific company that deals with certain types of behavioral problems in dogs or even go further by picking a specific dog breed and finding breed specific training books, videos or programs.

When you market these products to these niche markets you are also at the same time eliminating lots of competition. It is not uncommon to do a search for a niche service or product on Google and find 50,000 competing pages which is a goldmine for marketers. Sometimes you can find something that has very little competition and gets over 1000 searches a month online.

How Can I Make Money In Niche Marketing?

Making money in niche marketing is really no different than making money with regular mass marketing. The only difference is that you need to know how to spot profitable niches that have little or no competition. This can be easily dome with the use of free keyword research tools and search engine data.

Their are lots of online stores and affiliate programs that have niche products in their catalogs for you to make money with. All it takes is for you to identify this niche market or product and join the affiliate program of the store that has it. Some products even have their own affiliate programs which is even better.

Once you identify the niche, you can easily build a website or blog that revolves around that one product and nothing else. Doing this can almost guarantee you high search engines rankings and lots of traffic for your niche website. The best part about this traffic is that it will be highly targeted and your conversion rates will be much higher than with a bigger niche with lots of competition.

Niche marketing does not make as much money as bigger markets but if you build an empire of niche websites you can make just as much money if not more than the big boys. I suggest you give niche marketing a try if you have tried unsuccessfully to make money online with affiliate programs. It much easier to make money and you will see results a lot sooner with a niche website.

Daniel
http://www.moneyflowforlife.com/
source by : Ennie

Adsense Money Making Tips: Niche Marketing Solutions

Below are 7 Niche Marketing Ideas guaranteed to power up your home based earnings. They assume you have a website, which is a must if you're serious about making money on the Internet.

1. Give your web site visitors many different options to be able to get in touch with ou. So, provide "Contact Page" on your web site - it gives credibility to your business.

Although I don't get many calls, I do get the occasional few where the caller says "Hi - I'm just calling to see if there's a real person on the other end of the phone."

And in many instances they end up buying something. But even when they don't buy it's a win-win for me, as I get a chance to meet them and learn a little something about their interests.

2. Emphasize to your web site visitors that you're a human being, and not just a web site. You could publish information about your personal interests and/or professional accomplishments, a picture of yourself, information about where you live, etc.

The point is to do something warm and familial to connect with your readers and most often pictures and or the sound of your voice does it faster than most ways.

3. Create multiple streams of income with your web site. You could sell your own products, join affiliate programs, sell advertising space, etc.

Being diversified is good, but avoid becoming the Super Internet Marketing Store where people sometimes become easily overwhelmed and confused with too many choices.

4. Consider selling a few products on your web site instead of a large amount of products. The point of Niche Marketing is to zero in on a narrow, focused target group and offer few products and services to them.

Too many choices can overwhelm your visitors and they won't buy anything from you. So, selling a few specific items can pay off a lot more than trying to sell too many.

5. Give, give and give. Interestingly enough the best way to make money on the Internet is to give away something for free. In fact, the more you give away the more money you can make.

Some all time tried and true favorites include ebooks. People love reading them, and willingly exchange their email addresses fo them. And as they say in the Internet Narketing Community, the money is in the list.

Simply stated, if you have a mailing list you can make money. If you don't have one you don't really have a business...yet.

6. When writing ads, website pages and the like you want to use a "P.S." at the end of your ad copy to either repeat a strong benefit or use a strong close. This is a place where you can also offer bonuses, discounts or other benefits for acting on your offers.

7. Over deliver in content. Internet surfers are looking for information - not you. And the more information you provide the more likely they are to keep returning to your site until they're comfortable enough to buy whatever it is you are selling.

Remember, it can take 6 or more exposures to your marketing message before prospects act on it.

Lanard Perry
http://www.makemoneyadsensetips.com/
source by : Ennie

Profiting With Niche Marketing

Niche Marketing is the last great frontier for the small business entrepreneur. Out there in the ‘real’ world, small businesses don’t have a half fair chance of competing against the giant international corporations of the world. The Internet has evened the odds for small business. The Internet has created a real equal opportunity for those who are willing to use it.

There are several different ways to make use of niche marketing and succeed. All of the ways require getting a domain and a webhost, building web pages and adding content. Those are just the basic basics of Internet Marketing in any form.

Then there are the choices of how to go about building a successful niche marketing site that will provide you with a profit….hopefully a very large profit.

1. You can create an informational product. An informational product can be articles, reports, columns, audio or video, or other things. These can be sold as stand alone products or used for advertisement or promotional causes.

2. You can build a content rich web site that will be so interesting it will draw potential customers again and again.

3. You can publish newsletters and ezines that are so full of pertinent information that people will happily pay for subscriptions to them.

All of the above listed ways can be used to create a niche marketing website that has the capacity to make money.

Major things that all of these methods have in common are, the topic helps people solve a problem, makes them healthier or happier, or provides them with information that they want or need in some way and the content of the website, no matter the topic, is relevant, timely and interesting to the people who are reading it and the website is easily navigated.

Deciding on what product or service you will promote in a niche market should be based on a simple principle. There should be a demand for your product or service. You want to offer something that people actually need, something that will make their lives better, make them feel better physically, make them look better, or help them solve a problem.

Once you have chosen a product or service to market, researching to find the right niche for your product or service is the next most important part of beginning a niche marketing program. The things that you need to know are where they spend their time online, and what makes them tick from a personal and business point of view. There is niche marketing software out there that can help you learn these things about your potential niche market.

The next thing you need to learn as you research your online niche market is what you can reasonable charge for your product or service. The best and most effective was to do this is to visit sites that advertise products or services similar to what you have chosen to sell. It should be easy to see if they are giving away a service or selling the product at a price far lower than you would have to charge.

If you can determine that there are people out there who are willing to spend money to buy what you are selling and you can identify those people then you have a niche marketing product or service that can make money on the Internet. Sometimes it takes reframing your product or service to make it more attractive, better or just different than what others are selling it for. Research is the key to successful niche marketing.

Effendy Lie
www.effendylie.com
source by : Ennie

5 Biggest Niche Marketing Mistakes

The only thing you will want to understand better than the process of successful niche marketing is what precisely you should avoid as a niche marketer. In this article, I will summarize the five biggest things you should avoid when niche marketing.

1.Marketing to a broad audience. The purpose of niche marketing is to narrow down your potential buyers to a small, tightly-defined group of consumers, laser-target their preferences, and then contact them through the channels that define their interests. Many people, unfortunately, do not understand this; and they end up creating a niche marketing campaign that targets a large or generalist audience. They soon find out that there is simply too much competition and are forced to give up. They also find that their marketing campaigns yield pitiful responses, since they are untargeted and since the group in question is also untargeted. Don't make this mistake. Target your audience carefully.

2.Foregoing the beta testing phase. Most inexperienced niche marketers skip the beta testing phase. They don't like the idea of giving away their products for free, even if they will get something in return. Unfortunately for them, beta testing is a crucial part of a long term niche marketing strategy. In general, your customers, not you, will have the best ideas for what you can do within your given niche. Listen to them and you can only stand to benefit.

3.Failing to match the product benefits with the audience. Again, this is another serious problem: many niche marketers fail entirely in matching product benefits to audiences. On their sales pages, they write something that sounds mildly attractive, but it doesn't provide any concrete benefit for that specific audience. Again, if you're marketing to a niche audience, you have to pick your audience and then create a product for that audience. The last part is communicating to them that your product is in fact for them.

4.Underestimating the size of a given niche. Initially, you will want to narrow your focus in on your given target audience and their wants. Once you have done that, however, you will then want to penetrate further into your niche, marketing to customers who might not be as likely to purchase from you. The goal here is to make as many sales as possible; however, if you underestimate the size of your niche - and only market to those who seem most obvious - then you will never be able to maximize your profit in that given niche.

5.Malmonetizing a given niche site. In many cases, marketers will find a good niche and will capture a sizeable share of the traffic, but they wont ever be able to monetize it correctly. The end result is that they lose money or break even, when they could be earning money hand-over-fist. For this reason, it is always a good idea to look at a mix of monetization methods and what their revenue-generating potentials are.

Make sure that you understand each of these five tips well. Falling into any of these traps could be fatal to your niche marketing plans.

Joseph Then
source by : Ennie

Valuable Tips to Succeed With Niche Marketing

The following article lists some simple, informative tips that will help you have a better experience with niche marketing.

If you do not currently have potential customers for your product, you will want to perform a preliminary scan of the market to determine whether or not a product launch will be viable. For instance, is competition far too dense? Do competing sites refuse to participate with each other out of fear that it will reduce their customer bases to nothing?

If you already work in a certain niche, spend some time to evaluate the biggest dangers business owners face. For instance, do they face the problem of intellectual property theft? If so, create an information product that thoroughly explains the dangers they face and some of the best solutions they can employ.

All niche product creation projects should start with a research phase. While you can actually make money selling any product, it is always a good idea to start with one of the many paths of least resistance. This will guarantee that it isn't unnecessarily hard to market your product to your target audience.

When creating niche products, avoid competing with substitute products. Instead, figure out how you can work with those product owners. For instance, can you create a joint venture partnership with the owner of those products? Can you possibly create a good product, but instead find a way to sell it with them, rather than against them?

Join a membership site that generates niche product ideas each month. Evaluate each of these ideas yourself to make sure the markets are actually profitable. You should be able to find at least a few ideas that could potentially be turned into a profitable product, even if you don't currently have a site getting traffic in that niche.

When working with others to create niche products, you will always want to keep the long term, rather than the short term, in mind. For instance, if you are hiring a ghostwriter to research and write a book in the self help niche for you, you should actually pay the writer well, so that he/she looks forward to working with you in the future.

Find new ways to identify problems, so that you can create solutions in the form of a niche product. On way might be to hire a survey company to conduct polls on your behalf to find out what a certain market needs most. Another way might be to simply observe people in forums to look for hot topics that discuss major problems.

Before moving into a niche and concentrating resources to work on it, you will want to consider launching a smaller niche product first to test the market. Some niche forums, for instance, will allow business owners to sell products. You may want to see how the response is to your product before you then attempt to penetrate your niche further with a more expensive product.

Now that you have increased your knowledge about Niche Marketing begin testing these ideas right away.

Kurt Naulaerts and Joshua Shapiro
http://www.savingfuel13.myffi.biz/
source by : Ennie

Make Money on the Internet with Niche Marketing

Many people wonder how they can work from home and make money on the Internet. The easy two word answer is niche marketing. Niche marketing involves focusing on a group of people or a specific niche market. While this isn't a new concept, it certainly is underused by new businesses, especially in the Internet market.

Those who participate in niche marketing are known as niche marketers. Simply put, niche marketers define a need and then supply a demand. Though niche marketing is one of the simplest business concepts around, it is, more importantly, one of the most profitable.

If you are interested in beginning your own business and making money on the Internet, but have no interest in competing with long established Internet gurus, you need to check into the concept of niche marketing. By becoming one of the many niche marketers who are already on the Internet, you can carve out a market for yourself and begin making money quickly.

If you're still a little confused about the concept of niche marketing and niche marketers, the list below offers a few examples of exactly what a niche market is.

Animal shaped kitchen utensils

Products pampering new moms
Informational sites geared towards babysitting toddlers
Informational sites geared towards training German shepherds

The list could go on and on, but you get the idea. A niche market caters to a very specific group of people who have very specific needs. Your best bet will be to train your energies on something that is familiar to you or something that you are interested in. This will help you to produce a quality website and a quality marketplace for your customers.

Keep in mind, that informational or how-to sites are very profitable and popular. Even if you will have a simple marketplace, you may want to include articles and other textual items of interest on your site for your customers. Many niche marketers have employed this concept to much success.

And, you also don't want to be afraid to make your niche markets as narrow as possible. You can always expand later on. That's the beauty of niche marketing. For example, if you want to build a business based on martial arts, start small and focus on one particular area, such as Ju Jitsu for women. This will ensure that you have less competition as you get your new business rolling.

Remember, start small. The first products on your site may be ebooks dedicated to the subject of Ju Jitsu for women. Later, you can begin adding Ju Jitsu accessories and products, more ebooks, and possibly even video classes. It's not about making millions; it's about making that first dollar. After that, you can always expand and grow from there.

Making money online is easy if you target the right group of people and present the right product. That's what niche marketing is all about. Join the many niche marketers who have made a go of it and create your own niche market today.

Cliff Posey
http://webbusinesstoolsonline.com
source by : Ennie

The Art of Niche Marketing

To begin with, if you follow Zeitgeist* you can see if there is anything that catches the eye. These are the keywords that are hot at the moment, if they excite, then add them to the list.

If they are particularly new, the analysis that follows may be invalid, so please use common sense. i.e. world trade center would have been cold before 9/11, then hot, then cooling over the following years and now it will be hot again because of the film. If in doubt, check the trends to see the movement over the years.

You do not want to be buying into a keyword that is taking a downward trend (unless you have some inside information). If you are still short of inspiration, try the thousands of websites that accept PayPal. Or Google Groups. In the search box, type in the name of a product you're interested in possibly selling. The search results will list the news groups discussing the product. Have a look if there is any RECENT buzz. Any groups or products that match?

Go to the Amazon. Click on the Top Sellers tab near the top of the page. The most popular items are featured there, organized by category, and updated hourly. Go to the E-Bay - In the search box, type in the name of a product you're interested in possibly selling. This gives an indication of the activity surrounding the item in question.

Click on the Sell tab at the top of the page. Then, click on the Seller Central link at the bottom of the Sell page. Scroll down the page and click on the What Is Hot link. Then Hot Items by Category eBay Pulse and eBay Marketplace Research are all worth a look. This is where you find out which categories and products are hot -- and where demand is outpacing supply! *Zeitgeist means the general intellectual, moral, and cultural climate of an era.

Once you have an idea of the target market then it is a simple matter to go to your favourite keyword research station. Punch in your potential keywords and look for the KEI. The KEI is simply a calculation between the number of web-sites competing for that term and the number of times that search term is used on a daily basis.

Ideally what you are looking for is a keyword with FEW competing sites and LOTS of visitors. This is what the KEI identifies. Assuming that the best KEI has a reasonable number of searches (count above 400 should do) and the KEI is over 10 then that is your one! If your KEI is over 100 then you may have hit gold! Write it down and start over. If it does not meet your benchmarks then try some other words from your list for that subject.

Repeat for your other six categories so you end up with at least 7 target words. What I do is usually come up with 2 or 3 options per category and score them KEI/count i.e. 15/585 so when we get to the next stage I know which ones are more valuable. Final tip: Avoid the word free in your keywords - too hard to make any money with that one.

Allen Jesson
http://www.internet-marketing-sense.com/
source by : Ennie

Niche Marketing Online

There are many benefits to niche marketing but there are also many people who claim that pursuing ones niche could give you a lot of headaches. However, with the advent of the Internet you may find out that you have more market for your niche idea than you though possible. You must be careful though, because even before you are able to realize the results you want,you might go through a lot of difficulties first.

Nevertheless, all of your efforts will be worth it in the end. Just remember every successful business started out with a viable business plan and your online niche marketing business should be no different. While this plan does not have to be elaborate you do need one. Your plan is your road map to take you from the beginning to your goal.

One reality that you have to believe in is that it is really possible to earn a lot of money marketing what you like online. This has been proven by people who market and sell products they have a passion for over the Internet. A very effective income generating tool over the net would be your blog which you could have hosted by your own website. This blog of yours serves as a constant moneymaking tool, other than its usual purpose of being one of the means you use to pour out your thoughts.

With the fact that you can put in anything that you want, this would also be the best channel for you to divulge to the public what your niche is. Having good content is the concept of niche marketing. Either you write things for yourself or you have some good articles completed for you. After being able to create good content you may now proceed with the development of your blog's promotion.

This may appear to be complicated but the reason you can succeed in this area is that you give yourself the freedom to tackle the things that you really love. You may write about any subject you think you have advanced knowledge in and that serves as your niche.

Some people claim that being known as a credible writer is the secret to the success of niche marketing; you need not worry because the very essence for you to gain your audience's trust is to have impeccable and reliable facts included on your site.

As you refine and acquire your skills regarding your niche, you will be surprised that your knowledge is starting to expand even more than what you originally expected. By this point, you would begin to know the things that your audience wants to know, so that in due time you'd be able to satisfy their curiosity and appetite for the information you provide.

Your blog's popularity will also start to grow along with the money you have initially invested. As you can see, there is really nothing you should be afraid of in niche marketing, the key is being confident enough in your niche and then do every promotion possible to let others know about it.

shawn cruise
http://www.redeemcoupon.com/

The Road To Success from affiliate marketing

Currently, there are thousands of online enthusiasts
who are taking the plunge and joining the community
of affiliate marketers. With e-commerce booming,
and the internet dominating the business world,
becoming an affiliate marketer is a very wise choice.

To be successful with affiliate marketing, it's always
best to learn the basics of the affiliate marketing
business, then realize what sacrifices will need
to be made for you to accomplish your goals. To
get to the top of affiliate marketing, you'll need
to make the necessary sacrifices.

Before you join any type of program, you should
learn as much as possible about the company. It's
actually very easy to research companies, as search
engines are easily the one of the most primary
sources for information. To be on the safe side,
you should ensure that the program and company has
been operating for several years - which can be
easily and properly verified.

If the company has just started, make sure that
the owner has good credibility. Although becoming
an affiliate marketer doesn't have to be a complex
task, you should always use caution.

Many individuals are under the impression that you
can earn a lot of money with affiliate marketing
and not have to invest a penny. Even though
the majority of these programs are free to join,
you'll have to invest money at some point in
time during your affiliate marketing career.

More than likely, this money will be used for
advertising and the promotion of web sites. In
most scenarios however, the amount of money spent
will be earned back with a little bit of time.

Making it as an affiliate marketer will take
time, effort, and a lot of hard work. The more
of these qualities you put into your business,
the greater the success you'll achieve. You
should always be willing and ready to stick with
your program to build up your earnings.

You'll also need to design a variety of different
strategies and methods, which range from creating
web sites to product promotion. You'll also need
to advertise, as well as keep in constant contact
with your affiliates. You should be ready to
put in the most time during the first few months
of your program, as once your network begins to
get established, your work load will lighten.

Even though the system of affiliate marketing
may seem overwhelming at first, you should realize
that you are surrounded by online support. A
lot of the individuals who join affilate programs
are new to the business.

Many organizations and companies have around the
clock support forums and customer support for
those affiliates who need advice or assistance.
A lot of web sites are equipped with e-books,
tutorials, articles, and tips that will make your
quest of becoming an affiliate marketer a little
bit easier.

source by : Ennie

How to Keeping Affiliates Motivated

Running affiliates programs is easier than ever with
the software and help available now. However, keeping
your affiliates motivated and selling isn't quite
as easy to do. If the success of your business rests
upon how your affiliates perform, you make want to
provide them with the right tools to get the job
done successfully.

If you are already running an affiliate program for
your products, you should know that a large number of
people who sign up for your program never to be
heard from again. You can however, reduce the number
of non productive affiliates by remaining in touch
with them constantly.

Remind them of their usernames and passwords, and
tell them where to log in to check their stats or
get creative. Always keep them informed of new
product lines or changes in policy or procedures.

The key to motivation is making sure that you stay
in touch. Always pay attention to who your top
sellers are, and make sure that you contact them
on a regular basis. Pay attention to who your worst
producers are, and make sure you stay in touch
with them constantly as well.

The main reason most affiliates don't perform that
well is because they don't possess any leadership
or guidance. This can easily be changed by writing
a marketing course, which you can even offer for
sale to non affiliates, although you should make
it available to your affiliates at no charge.

Keep your creatives and sales copy up to date. You
should also provide new material for your affiliates
to use on a regular basis. Providing them with
nothing but a text link and one banner just
doesn't generate much excitement at all.

Provide your affiliates with sales letters, reviews,
ads, banners of different shapes and sizes, and
anything else that comes to mind. Be sure that your
affiliates know the material is there for them to
use. Always listen to your affiliates, and get
the proper feedback on your material.

You should also hold virtual meetings. Set up chat
rooms where your affiliates can attend virtual
meetings on a weekly basis. Be sure to answer any
questions, have motivated speakers, and aything
else you can think of to make the meetings more
motivated.

Given your affiliates the credit they deserve is
also very important. Each month, you should give
credit to the best performers in your affiliate
newsletter. Give small bonuses to those that
perform well, and you can even set up a payment
structure that rewards higher commissions and bigger
volumes of sales.

Always make sure you do everything you can to
help your affiliates succeed and make money in
your program. If they are making money - you are
succeeding and making money as well. In reality -
their success is your success.

source by : Ennie

Successful Affiliate Marketing

There are hundreds of thousands of affiliate programs
out there, all of which claim to be the best. Many
of them try to give you the impression that all you
have to do is use their banners and links then wait
for the money to start rolling in. Although this
can be the case, this type of scenario normally
applies to large sites with a lot of web traffic.

Choosing banners
With most affiliate programs, you are offered a
variety of banners to plan on your website, as very
few of them will be effective. The problems with
most banners are their size. If you choose a banner
that is high in size, it will take a long time to
implement and use. Therefore, it's recommended that
you use banners no more than 15kb in size.

When you select any types of graphical advertising,
you should try and keep the theme of your website in
mind. Even though graphical ads are meant to stand
out and catch people's eye, they shouldn't be to
the point where everything else on the page is
completely ignored.

Pop ups and unders
A lot of companies will now give their affiliates
the chance of using pop up or pop under ads. In
most opinions, pop ups aren't the way to go. They
can easily annoy visitors and are normally closed
before they even have the chance to load. You
should instead go for pop unders and those types
that only display once per visit.

Text link ads
Once of the most successful means of advertisting
is text link ads. They are easy on bandwidth, don't
use a lot of space, and they easily be implemented
into most types of page layouts. Good text links
offer some information as to why your visitor
should investigate your offers.

Email advertising
The direct promotion via email has really taken off
over the last several years, although it has
brought tons of spam with it. If you plan to use
email as a method of advertising your products,
you should stand behind what you sell and make
yourself available to answer any questions.

Patience
If you feel confident that your site can generate
great sales for certain company's, you should
contact them to negotiate an arrangement. If they
don't seem to enthused to begin with, you should
remain patient as companies are approaced every
day with affiliates looking to make better deals.

The reality remains that most affiliates can't
deliver what they promise, and companies are
aware of this.

You should always keep in mind that most forms of
advertising will take time. No matter what methods
you plan to use, give it some time before you make
any type of decision. Although something may not
happen overnight - it very well could in a few
days or weeks.

source by : Ennie

Managing And Recruiting Affiliates

Once affiliates begin to sign up, even if you are
automatically approving them, its in your best
interest to audit your network on a regular basis.
Now, the FTC is making marketers responsible for
the actions of their affiliates. If your affiliates
get out of control, it could cost you a lot of money.

You'll have hundreds of affiliates sign up for your
program. Hobbyists, spammers, webmasters and even
marketers. It's very important that you review
each one on a regular basis to ensure the way they
are promoting you is acceptable to your company and
above all - its legal.

Below, you'll find some tips when screening:

1. All affiliates must have an active web
site. If not, they may be spammers.

2. The affiliate site content must relate
to your products or services.

3. The site should have appropriate levels
of content.

4. Misuse of content. Be very clear with
your affiliates and what content they can use from
your website.

Affiliate fraud
Fraud with affiliates has been increasing over the
last several years, which is another great reason
to screen your affiliates on a regular basis. With
fraud, there are two main types:

Malware - Some affiliates out there have developed
software that is installed on a machine, normally as
part of a free download. When someone clicks on the
affiliate link, the true affiliate ID is replaced
with the fraud.

Fake purchase - If you have a product of high value
that returns large commissions for affiliates, you
may notice some bad parties signing up, then using
stolen or fake credit card information to purchase
products via their links.

Communicating with affiliates
Good affiliates are normally busy, as they can
easily forget about your services and products.
As time goes by, your offers can wind up less in
less visited areas or accidentally deleted.

It's extremely important to stay in contact with
your affiliates, even more so with the high performers.
Do not wait for them to contact you, as if you
do, it normally means they are reporting a problem.
By taking the time to contact them, you are showing
that you are interested in the partnership.

You don't need a new product as an excuse to
contact your power affiliates. Even if it's just
a quick note to ask if they need anything. You
can also use the opportunity for feedback on your
program as well.

Managing a successful affiliate program is not an
easy task you can fully automate, as you'll have
to get involved. Happy affiliates are more
productive, and the more money they make - the
more money your company makes as well.

source by : Ennie

Working With Merchants

Contacting the merchant of your interested program is
an ideal way to increase your sales, which can save
you a lot of time and heartache. Once you contact
the merchant, be sure to let them know what you are
doing to promote their products, and ask for their
advice when it comes to marketing.

The merchant will know the product the best, and
they will have a good idea of the strategies that are
being used by other affiliates to make sales. By
contacting the merchant, you'll also show them that
you are dedicated to succeeding with affiliate
marketing.

Contacting the merchant also shows your enthusiasm
for marketing their products and services. Any
merchant who knows affiliate marketing also knows
that over 90% of sales are generated by less than
5% of the affiliates. Good merchants recognize your
efforts and provide you with information and resources
and may even boost your commission rates!

Dealing with merchants
If you email a merchant and they don't respond, try
again. If they still aren't responding, you should
think again about continuing the partnership, as a
lack of communication can indicate other problems
as well - such as payment.

Keep in mind that many merchants make big promises,
and set a high payout rate knowing that very few
affiliates will actually meet it. This isn't a
good way to do business, and you should avoid
working with these types of merchants.

Communication
When you communicate with merchants, you should
ensure that you use a professional tone. If you
have suggestions of how a merchant can improve their
offers, you should let them know. Many merchants
appreciate feedback, and know that any feedback they
receive can improve their programs.

Wise merchants always understand that good affiliates
are hard to find and will treat them with respect,
assist with resources, and be prompt with payments.
Wise affiliates are the same way, and understand
that merchants want quality promotion and sales
performance.

To get the most out of your partnership, you should
always be professional and understanding with your
merchant. Good merchants are always busy, which may
make them seem like they aren't that good. They
will answer your questions and emails, although it
may take them a little bit of time.

The longer you work with a merchant, the more you'll
understand how they do things. If you are just
starting out in affiliate marketing, a merchant
can help you understand how things work. If you
listen to them and show initiative, you'll be
well on your way to making it to the top.

source by : Ennie

Money Making Tips

Affiliate marketing is all about getting paid for
selling products you don't own and not going to
jail for it. Someone else goes through all of the
trouble to develop software programs, service, or
digital content products. They'll do all the work
then you collect the money!

Affiliate marketing is a revenue sharing arrangement
between the product developer, known as the affiliate
merchant, and the affiliate marketer who is anyone
that's willing to promote the sale of product by
advertising the product using any type of legal
means available.

The relationship will allow the affiliate merchant
to grow their revenue by paying only for the
advertising that results in a sale. The affiliate
marketer will profit by making a percentage on a
sale that he does not have to manage after the
sale.

Getting paid
Getting paid all depends upon how the affiliate
program is set up. Some merchants will run their
own affiliate program. They'll have special types
of software that assigns each affiliate marketer
a special link that's used in promoting the product.
The software will track sales of every marketer
and the merchant will pay the commission on a
periodic basis using either PayPal or another
method of payment.

Selecting products or services
Your income is directly tied to how well your
selected product or service sells, and the size of
the commission you earn, which makes it very
important that you choose carefully when it comes
to choosing the affiliate merchant you'll be
partnering with.

Choose programs that you aren't embarrassed to
promote and programs that you'll feel comfortable
recommending to your family and friends if they
were to ask you about it.

You'll do much better if you promote products
that you fully understand and are already familiar
with. This way, you'll be able to write better
ads without having to strain yourself coming up
with the right things to say.

You should only promote products and services for
companies who have gone through the trouble to
provide you with training programs and sales aids
such as banners and other marketing materials that
you can either use directly or model the one you
own after.

Be on the lookout for programs with commission
rates no less than 50%. You should give preference
to programs that pay commission on multiple levels,
which means you'll also have to earn commissions
on sales made by people who buy the products
through your link then go on and become affiliates
themselves later on.

source by : Ennie